Take My Liberty MRKT 690 Class

Brunson's package is read two chapters a week, built around one idea: the right marketing strategy depends on the market situation a company faces.

The early chapters cover strategy fundamentals and how to read a market: its stage of growth, the competitors in it and the shifts in customer demand that can make a strong brand obsolete.

The middle chapters deal with growth markets, where the question is how to win share while the market expands, and with competitive strategy for leaders, challengers and niche players.

The later chapters turn to markets where demand shifts away from a mature product, and to the financial side of strategy: valuing proposed marketing projects and allocating a limited budget among them.

Weeks five and eight are given to the two simulation case studies. The consensus report and the faith essay fall in week one, discussions in weeks two and three, individual reports in weeks four and six, the valuation exercise in week seven and the group reports in weeks five and eight.

Competitive strategy chapters contrast leaders defending share with challengers attacking it and niche players avoiding direct fights.

MRKT 690 is carried in step with your group, because the two largest assignments are shared and each member's portion is named.

The faith essay comes first, in week one. It takes two verses that pair a principle with a promised outcome, such as Proverbs 22:1 on a good name being worth more than riches, and applies them to a competitive situation a chief marketing officer might face, like deciding whether to match a rival's misleading claims.

The individual reports compare a company that succeeded with one that failed in the same kind of market. For a growth market, that might be two home-fitness equipment brands during the boom years; for a demand shift, a printed reference publisher that moved online against one that did not. Each report explains what the winner did right and where the loser went wrong, with scholarly support.

The valuation exercise calculates the net value of each proposed project from the case, ranks them and allocates the budget, explaining the reasoning in at least 750 words.

Your portion of each group report designs part of the strategy for the simulated company, such as segmentation and positioning or the pricing and channel plan, with the citations the report requires and your name beside it.

Discussion threads clear 500 words with two scholarly sources, and replies 200 words each. You submit and post every item.

Each portion of a group report is delivered with its citations listed separately, so whoever assembles the report can merge the bibliography.

MRKT 690 work goes to someone who has built marketing strategy for real companies: a former chief marketing officer, a strategy consultant or a marketing professor with industry experience.

That experience shows in the group report portions, where strategy follows from the situation in the case data: target segments chosen by size and fit, positioning stated plainly, and each element of the marketing mix tied to the goal, with metrics to track it.

It shows in the individual reports, where the winner and loser are compared on specific decisions rather than general traits.

The valuation exercise is handled by someone comfortable with present value and budget allocation, so the numbers are sound and the explanation is clear.

A second reviewer checks every piece for length, sources and APA before delivery, and one writer stays with your capstone.

Week one is the first difficulty. The consensus report and the faith essay are both due before most students have opened the case materials.

The group reports are the second. Fifteen pages and twenty peer-reviewed citations, written by several people with named portions, need coordination and consistent quality.

The individual reports are the third, since finding a clear success and a clear failure in the same market situation takes research.

The valuation exercise is the fourth. Marketing students who have not used present value since a finance course find the calculations unfamiliar.

The pace is the fifth, with a major item due in almost every week from four to eight.

The faith essay is due in week one, so the capstone is best handed over before it opens.

The faith essay arrives before week one closes, and discussion threads early in weeks two and three, with replies once classmates post.

The first individual report arrives before week four closes and the second before week six closes.

Your portion of the first group report arrives before your group's internal date in week five, and your portion of the second before its date in week eight.

The valuation exercise arrives before week seven closes. The quote lists each item separately, with your group report portions and the individual reports the largest lines.