Take My Liberty BUSI 442 Class

Liberty's catalog says BUSI 442 focuses on the digital strategies and techniques needed to satisfy and retain customers, the methods for driving and assessing customer lifetime value and the financial performance that follows, and the industry trends likely to shape digital marketing next.

The reading is short and targeted. Roberts and Zahay's chapter four comes first, then chapter nine, then chapter fourteen, which the guide returns to in weeks three, four and six.

The second half of the course leaves the textbook for a digital marketing case study, studied in weeks five, seven and eight alongside the project.

A 50-point forum is due every week, the steadiest part of the grade.

Papers alternate through the first month: research papers worth 65 in weeks one and three, topical papers worth 85 in weeks two and four.

The Customer Retention Strategy Project arrives in two phases of 110 points, Phase 1 in week five and Phase 2 in week eight.

MindTap carries a small share: three 20-point chapter quizzes in the first three weeks and two 10-point interactive exercises in weeks four and six.

BUSI 442 is carried in two halves, because the course itself splits that way: four short papers in the first four weeks, then the retention project built over the second half.

Research papers take one retention question and answer it with current studies, such as whether loyalty programs raise purchase frequency or simply reward customers who would buy anyway.

Topical papers go wider on a theme the prompt sets, such as personalization, customer experience on mobile or the ethics of using purchase data, and take a position supported by sources.

Discussion posts look at how a real company keeps its customers, a coffee chain's app rewards or a streaming service's cancellation flow, through the week's reading.

The retention project's first phase usually diagnoses the business in the case, its customers, their value and why they leave, and the second phase proposes the strategy, the channels and the measures that will show it working.

A request for scripture is met with care, usually around honest handling of customer data.

The five MindTap items are taken by you alone.

Whoever writes BUSI 442 has spent years keeping customers rather than finding them: running CRM systems, lifecycle email, loyalty schemes or customer analytics.

That experience shows in the numbers: churn rate, repeat purchase rate, customer lifetime value, the cost of acquiring a customer against the cost of keeping one, and how a small lift in retention changes profit.

They know how retention programs work in practice, which keeps the project's recommendations realistic about cost and timing.

A second reviewer checks every paper, post and project phase before delivery.

Only the coordinator knows who you are.

If a MindTap chapter puzzles you, such as how lifetime value is calculated, a short explanation can be sent.

Faith prompts are handled thoughtfully, often on stewardship of customer trust and honest dealing.

The first four weeks are the first difficulty, with a paper due every week on top of a forum and, in three of them, a quiz.

Lifetime value is the second. Calculating it, and using it to decide how much to spend keeping a customer, takes care with margins, retention rates and discounting.

The research papers are the third, short enough that students struggle to cover a topic and still make a clear argument.

Measurement is the fourth. Retention plans often promise loyalty without saying how churn or repeat purchase will be tracked.

The project is the fifth, worth 220 points across two phases, with the case study as its foundation.

The forum every week keeps the pressure steady from start to finish.

Week eight brings the last forum and Phase 2 together at the end of the term.

Choosing the right example brand is a smaller trap: a company with a famous loyalty program makes an easy forum post, but the papers and project score better when they look at a business whose retention problem is still unsolved.

With a paper and a forum both due in week one, an early handover is the comfortable route.

Forum posts are ready a couple of days ahead of each week, and the four short papers several days ahead of theirs.

Expect Phase 1 as week five opens and Phase 2 well before the course closes.

The quote lists eight forums, two research papers, two topical papers and both project phases; MindTap never appears.

A student joining in week three is quoted from Forum 3 and Research Paper 2 onward.

The project phases are the largest lines, then the topical papers.

Plenty of students enjoy the weekly discussion and keep it.