Take My Liberty BUSI 372 Class

Liberty's catalog describes BUSI 372 as a study of the roles and responsibilities of marketing and sales, applied in the automotive industry.

The custom text's chapters, read across the term with short presentations, cover the automotive customer and buying process, marketing strategy and advertising for dealerships, digital and social media marketing, lead handling and customer relationship management, the steps of the sales process, closing and negotiating, delivery and follow-up, and building repeat and referral business.

Weeks four, five and six lean heavily on presentations, eight, nine and five of them, which often carry the material the forums ask about.

Five 100-point forums are spread through the term, the first in week one and the last in week eight.

Written Assignment 1 falls in week two and Written Assignment 2 in week three, each worth 100. The IFL Essay, worth 100, falls in week five.

Exam 1 falls in week four and Exam 2 in week eight, each worth 100.

There are no weekly quizzes, so each written item carries a tenth of the grade.

Most sections expect students to compare what the text recommends with what they see at real dealerships, online or in person.

BUSI 372 is taken with the showroom in mind. Every forum and assignment applies the reading and presentations to how a dealership actually wins and keeps customers.

A forum on digital marketing might compare how a store splits its budget between paid search, third-party listing sites and social media, and how it measures cost per sale from each. A forum on the sales process might walk through a needs assessment and explain why skipping it leads to longer negotiations.

Written assignments go further, often analyzing a dealership's marketing plan, a sales process or a customer retention program and recommending improvements, following your section's prompts.

The IFL Essay connects Scripture to selling, for instance honesty in advertising and negotiation, serving the customer's real needs, or the dignity of a salesperson's work, as your section's prompt asks.

Citations draw on the custom text and up-to-date retail auto sources, in APA 7.

The two exams are yours.

You receive each piece early, read it and post it yourself.

Where a forum invites it, the post compares the textbook process with what customers report about real stores in online reviews.

A BUSI 372 writer has sold or marketed vehicles: a sales manager, internet sales director, dealership marketing manager or agency strategist for auto dealers, usually with a business or marketing degree.

That experience gives the forums and assignments their practical edge. Lead response times, appointment show rates, closing ratios and customer satisfaction scores appear as real measures, not abstractions.

They know the rules that govern automotive advertising and sales practices, and they keep recommendations within them.

Each piece is read by a second person before it goes out.

Your name is never shared with the writer.

If a term puzzles you before an exam, such as the difference between a be-back and an up, a short explanation can be sent.

The IFL essay is written by someone comfortable relating Scripture to the ethics of selling.

Several have trained new salespeople, so they explain each step of the sales process clearly.

Volume is the first difficulty. Eight 100-point written items in eight weeks means something significant is due almost every week.

Presentations are the second. Several weeks rely on many short videos rather than the text, and posts that ignore them miss what the prompt is after.

Application is the third. Faculty want specific dealership tactics and measures, not general marketing theory.

The fourth is week four, when a forum and the first exam fall together, and week eight, when the last forum and the second exam do.

The fifth is the faith essay, which asks for honest reflection on the ethics of a profession often associated with pressure tactics.

Students outside the industry struggle to picture the sales process step by step.

Digital marketing changes fast, so examples must be current.

Some students also find it hard to write about selling without sounding like an advertisement, which faculty mark down.

Booked early, the class opens with the Forum 1 post ready for the first week.

The two assignments and the essay all land with days to spare.

Forum posts arrive before their weeks open, so exam weeks stay manageable.

Your quote lists five forums, two assignments and the essay. Exams never appear on it.

Late starters are priced for the items still ahead.

Students already selling vehicles often hand over the writing and keep studying for the exams.

Others keep a forum or two on topics they know from the floor.

Your earlier posts are read before each new one, so the voice stays the same.

Revisions come from the original writer.